Digipaks

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipak-style packaging is often used for CD singles or special editions of CD albums. Digipaks are the album artwork for the artist. They provided the visual connection between the artist and the music. They can do this via multiple means for example providing a picture of the artist (as above) or providing a picture which complements the music such as a open meadow for a chill out and relax album. Within the digipak there is also information about the artist, a track list and sometimes even quotes. The digipak also helps sell the album as a good one will intrigue people to come look and pick up the album. The digipak conventionally fits in with the current theme of the artist and will link in with adverts for the artist and often their live performances. However due to the increasing use of digital downloads the demand for digipaks is falling. This is because digital downloads only show the front of a album which leave the rest redundant.

The most conventional digipak is a simple 4 panel one which is pretty much like a book. However as the rise of digital downloads has progressed the physical copy of a album has become more of a collectors piece. This has led to more flamboyant and complicated digipaks. So to keep with the current tradition we will be using the above template which is a 6 panel digipak. It is assembled by folding along the centre spine so it is 3 panels. Then folding both the outer panel to the centre. This gives a kinda double book effect. It also gives the collectors a incentive to buy it as its not a standard 4 panel one.