Test footage explained

Weather

This is the weather report for the week ahead, we have realised that the weather can hinder our filming ability by quite a vast amount. When you need the right weather you have to plan ahead for it. If you don't plan ahead for it then you will waste days of filming to the lack of appropriate weather. Luckily we have seen the fact that the weather isn't the greatest this week and have made other filming plans that don't require filming outside. We do need some outside shots, but these will only be for certain parts of the film, which doesn't really matter what the weather is like, and for the last couple of scenes where he see's the girl on the drum kit, natural light is important. This is an important scene for the film because we want it to be a defining part of the film that he cant get rid of her that easily etc.

Weather has always been a deciding factor in our filming process so we need to make sure that we get the right weather for the right scenes to make the pathetic falacy aspect of the film come through a lot clearer for the audience. Pathetic falacy is a great technique to use in filming for such a raw song, we're hoping that we will be able to pull this off naturally, but if not we will need some more time in the editing stage to brighten or dim the scene to make it closer to the emotion of the certain scene.

Diary of a day's shooting - Southend

However, we found the footage gathered was not appropriate for our video,neither of a high standard, therefore we need to change our location and re-shoot.

Filming Key points

This is a Wordle of the different ideas we need to think about when choosing everything for filming. All of these things are all very important to the film and all need to be carefully thought out before we jump into the filming as this is the most important part of the whole course. 

Transition test

We wanted to try this edit out because we found that it is a very effective editing technique in a music video, having a constant change of scenery is very effective for the audience because it keeps them interested and also, if done correctly, when in goes with the rhythm of the song makes it even better to watch. We want to get the audience more engaged using this technique because we feel that having more vibrant editing makes the video better to watch and will hopefully make the audience want to continue watching without getting too bored. 

Demographs and Psychographs

Demographs are a great way of classing the general public. Classing the public is paramount to making a music video as it tells us how to make video that most people want to see. This is because people that are classed together generally have the same interests. Demographic sorting is sorting by income and job. For this we use the social grade scale devised by the NRS (National Readership Audience).


A-Higher management, bankers, lawyers, doctors and other professionals.


B-Middle management, teachers, creative and media people eg graphic designers etc.


C1-Office supervisors, junior managers, nurses, specialist clerical staff - white collar


C2-Skilled manual workers, plumbers, builders - blue collar


D-Semi-skilled and unskilled manual workers


E-unemployed, students, pensioners, casual workers


Above is the list of the demographic classes. From out of our groups personal experience of music. Most indie listeners are E classed students so as this is the largest audience it would be logical to make our music video for them.

While psychographic is sorting people by their personality. This would be important to take account of too. As a large class of the psychographic could enjoy something and despise another and if you make the thing they despise you are losing allot of viewers.


Mainstreamers- Tend to be domestic, conformist, sentimental- favour value for money family brands. Nearly always the largest group.


Aspirers- Materialistic, acquisitive, orientated to image and appearance, persona and fashion, Attractive packaging more important than contents. typically younger people, Clerical and sales jobs.


Succeeders- Strong goals, confidence , work ethic and organisation. supports stability. Brand choice based on self reward and quality. Typically higher management and professionals.


Resigned- Rigid and authoritarian values. Interested in the past and tradition. Brand choice stresses safety, familiarity and economy. Typically older people.


Strugglers- Alienated and disorganised. Few resources beyond physical skills. Brand choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E demographic.


Reformers- Freedom of restrictions and personal growth. Social awareness. anti materialistic but aware of good taste. Has attended higher education and selects products for quality.


Explorers- Energy, indvidualism and experience. Values diffrenece and adventure. Brand choice highlights satisfaction, and instant effect. the first to try new brand. Younger demographic - students


As Mainstreamer is the largest group it would be obvious to make our music video target them however as we choose to target the group E which is made of students (the youth) which comes under Aspirers group. This means we must target our music video towards the Mainstreamer and Aspirers to make the film go out to the largest audience thus make the most profit.

Intended Institute Analyse

Intended Institution Analysis on Prezi