QR Codes

As the use of smart phones increases, a rapid amount of QR codes are appearing both online and in real life on posters and leaflets. QR codes pretty much are a type of bar code which allows information or a set of commands to be transferred to a handheld device. They are also quite quirky due to their unconventional nature and the requirement of a smart phone to use them. They are appearing increasingly in advertising campaigns as they can give a whole other dimension to a plain bit of paper. I have created a QR code for Give up by Miles Kane's page which we can use in any of our future advertising campaigns.

Most Barcode scanner apps will pick this up and take you to Give up by Miles Kane's Itunes page. With the QR code we can change to any colours as long as there is one dominate (darker) and one passive (lighter) colour. For example below. The greater the contrast between the colours the easier it is for scanners to read them. However changing the colour will allow the codes to fit more approiatly with any adverts we produce.

In reference to changing the colours of the QR code. If you change too many of them sure it works but people might not recognise it as a QR code. So i have chosen to only change the top colour and keep the background white. This has 2 advantages, 1 being it will match any color scheme we choose for our albums theme and 2 white is the lightest colour possible so we can use any colour for a dominate one. If you look below you'll see that just changing the dominate colour makes the QR code easier to recognise and easier to scan.

A change in Songs

After trying to film our music video we felt there was an element that was missing. The song uses mainly an acoustic guitar, which was we had previously tried to overlook as our main actor cannot play a guitar; however we realised it was essential for that to be a part of our video. Originally we tried to fake Robbie playing the guitar so that he pretended,  however it began to look very unprofessional, therefore we changed our idea to a different song with a more inventive idea but along the same lines. We introduced new characters etc to incorporate the lack of guitar talent and have decided to use the song Give up by Miles Kane. We feel that this is a more energetic song choice and in changing the song feel that it will create a better music video. 

The Hermit

For one of our scenes in the music video we need to create a concert, so i looked into hiring a local youth clubs stage area. It normally caters for rock and metal local groups therefore it has the right atmosphere to house our first 'gig'. I have been in touch with the company who owns the stage as well as the local Brentwood theatre and we are awaiting their approval.

 

I sent this email to both of the companies.

I am an A-level media student from Shenfield High School. We are shooting a music video as part of our coursework and need a venue to film a concert scene and are interested in using your stage. If this is possible, could you let me know if the closet possible date we could use it would be much appreciated.

Olivia Grafton
oliviagrafton@live.co.uk
07908661676


Brentwood Theatre replied with:

Hi there,

 

We do not have a stage, only the flat floor with the seating tiering up from that.

We are free from Monday 16th January if you wish to book.

Nothing before hand due to christmas ' panto' run.

Cheers

 

David Zelly

 

The Hermit replied with:

 

Hi Olivia,

I will pass your message on to Peter Sills who is responsible for the stage area. Please note that we are currently refurbishing the stage area, so it might not be a good time. Thanks.

Kind Regards,

Jane

Jane Herbert

Curriculum Development Coordinator

Essex Youth Service

 

 

So now we are awaiting a reply from Peter Sills

Test footage explained

Weather

This is the weather report for the week ahead, we have realised that the weather can hinder our filming ability by quite a vast amount. When you need the right weather you have to plan ahead for it. If you don't plan ahead for it then you will waste days of filming to the lack of appropriate weather. Luckily we have seen the fact that the weather isn't the greatest this week and have made other filming plans that don't require filming outside. We do need some outside shots, but these will only be for certain parts of the film, which doesn't really matter what the weather is like, and for the last couple of scenes where he see's the girl on the drum kit, natural light is important. This is an important scene for the film because we want it to be a defining part of the film that he cant get rid of her that easily etc.

Weather has always been a deciding factor in our filming process so we need to make sure that we get the right weather for the right scenes to make the pathetic falacy aspect of the film come through a lot clearer for the audience. Pathetic falacy is a great technique to use in filming for such a raw song, we're hoping that we will be able to pull this off naturally, but if not we will need some more time in the editing stage to brighten or dim the scene to make it closer to the emotion of the certain scene.

Diary of a day's shooting - Southend

However, we found the footage gathered was not appropriate for our video,neither of a high standard, therefore we need to change our location and re-shoot.

Filming Key points

This is a Wordle of the different ideas we need to think about when choosing everything for filming. All of these things are all very important to the film and all need to be carefully thought out before we jump into the filming as this is the most important part of the whole course.